Following the Let’s Talk RetailSM seminars that have taken place so far this year, we thought it would be valuable to share with you the top 3 questions that were asked by the industry leaders who attended. We are all facing the same challenges in the retail industry, and we’d like to hear your thoughts…
What should I do about the rapidly changing world of print media?
This issue was raised multiple times. As ad pages are cut back and print advertising moves to digital, marketers/vendors/brands are questioning where to spend those funds. But which alternative spends will have the same impact? While traditional print media may seem archaic, it’s the way significant numbers of shoppers prefer to get content. How do you meet the needs of your retailers and shoppers by participating in print advertising, such as weekly circulars, while also investing in new advertising methods that will be more relevant in the future?
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