This is the second posting of a three-part series on our Street IntelligenceSM report titled Selling Differently: The New Value Equation at Retail. Review part 1 for more information.
In our last posting we discussed how downgrading to less expensive purchases, while a concern in this uncertain economic time, is not yet a significant issue. Another finding of this study revolves around placement in the store and its effect on recommendation rates.
Key Finding 2: Placement can impact recommendations.
Whether directly impacting or not, the results of the shopper interviews show a clear link between the visibility of the brand on the show floor and the rate of recommendation. The message to the brands is clear; make doubly sure to secure top seating for your product, as the sales associates will likely reinforce this placement.
To request a copy of the complete report titled Selling Differently: The New Value Equation at Retail (The Retail Shopping Experience for Digital Imaging, GPS, and TV), contact bds mktg.
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