As part of our Knowledge Services, bds mktg provides Street IntelligenceSM programs for our clients that capture on-the-floor retail insights. In a recent proprietary study, bds explored consumer purchasing behaviors and the impact of in-store marketing activity.
The study, titled Selling Differently: The New Value Equation At Retail (December 2008), examines interactions between shoppers and retailers and evaluates if and how consumer purchasing behaviors are changing in light of the current economic conditions. With the Consumer Electronics marketplace facing perhaps the most significant downturn ever, this study assesses why consumers are, or are not buying, what the importance that brand has on their purchase decision, and also provides insights and recommendations to be successful in 2009.
In this 3 part series, we reveal key findings from this study:
Key Finding 1: Downgrading is not yet an issue.
While the majority of shoppers still place the price/value equation at the top of their purchase consideration list, there has not yet been a significant incident of downgrading taking place in consumer electronics retailers. On the contrary, in some categories retailers are actually upgrading shoppers in an effort to boost the price/value equation with feature-rich products.
To request a copy of the complete report titled Selling Differently: The New Value Equation at Retail (The Retail Shopping Experience for Digital Imaging, GPS, and TV), contact bds mktg.
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